White Lotus Home, which makes chemical-free mattresses and furniture, often from waste fiber that might have ended up in landfills, was looking to expand its distribution. Marlon Pando, its president, got a postcard from Dwell Creative, admonishing companies not to be "greenwashers," companies that promote themselves as more earth-friendly than they really are, and showing Rooks with a bar of green soap in his mouth.

From chemical flame-retardants, pesticides and dyes to polyurethane foam and steel coils, the composition of the standard mattress is enough to give you nightmares. If your old bed is nearing the end of its lifecycle, consider replacing it with one made from healthy and sustainable materials.

You watch what you eat–now watch where you sleep. A national trend toward more health-conscious consumption of food products has been reported, and sales of organic food products have increased. It is clear that consumers are making food choices that are not only better for their health, but also for the earth. According to a recent study by the Natural Marketing Institute, the changing demographics of consumers are driving eco-friendly purchase decisions. But earth-conscious consumption is not limited to the dining room–in fact, the next wave in green consumerism may be the bedroom.

White Lotus believes that cotton is the greatest sleeping surface any amount of money can buy. It comes right from the earth and provides excellent comfort, with tremendous support. Cotton is also very malleable, and can be fitted to any space. Organic cotton is great stuff, but the price is still quite high, especially on the East Coast (organic cotton is still not grown east of Texas.) A good futon shop will use Green Cotton, which simply means traditionally grown, but no further processing has occurred.

Go green. To most, that means driving a hybrid or eating organic vegetables. It probably doesn't factor into your choice of bedding. But proving that everything is available if you look hard enough, a New Brunswick, Mid-dlesex County, company offers all-natural linens and mattresses.

There’s no better time to create a home that supports and nurtures you and your family than when preparing for the birth of a baby. A peaceful, beautiful, comfortable nursery will support you as you care for your newborn and give your baby the foundation to thrive.

But smaller companies — particularly those that want to grow — are happy to give the new agencies a chance. White Lotus Home, which makes chemical-free mattresses and furniture, often from waste fiber that might have ended up in landfills, is looking to expand its distribution. Marlon Pando, its president, got a postcard from Dwell Creative, admonishing companies not to be “greenwashers” (companies that promote themselves as more earth-friendly than they really are) — and showing Mr. Rooks with a bar of green soap in his mouth.